5 Best Practices for Travel Brands on Facebook
5 Best Practices for Travel Brands on Facebook
I spend a lot of time browsing travel sites for vacations I’d love to take if I had time (well, and the funds) to do so. As Facebook Pages become more widespread, many of these hotels and airlines are actively luring me and other wayfarers to check out their Pages, win free flights and enjoy complimentary perks at trendy hotels.
Here are some best practices for travel and tourism brands onFacebook — borrowed from the big players in the industry — that will help you attract gadling jetsetters and secure more reservations.
1. Brag About Your Brand
Facebook offers engaging ways to play up your brand’s strengths. Custom landing pages enable brands to let users know what’s new with the company (Hp dv9700 Battery). For example, Delta’s landing page is essentially a glorified press release — it’s a visually pleasing panache of Delta news and developments. It lets fans know that more jets are getting Wi-Fi, more routes will be available, and first class is coming to regional jets — and it allows users to “like” each piece of news.
2. Host Contests and Giveaways
Everyone loves #winning, so give your fans something to win. Whether it’s a free flight, a free night at a hotel, a discount or free miles on an airline or hotel credit card, contests are a great way to engage your community. Asking fans to submit things as part of a contest entry — photos, video, feedback — are even better, as they generate content and weed out the lazy people who might only be there for the prize.
For Kimpton‘s 30th anniversary, it’s running a “Write Here, Right Now” contest. Fans can share a memory of their favorite birthday with Kimpton — via haiku, poem or sonnet and a photo — and the top 30 submissions will win a free night at a Kimpton hotel.
Virgin America‘s Chicago Contest is hosted through a special tab where viewers can upload a video in which they “put the smackdown on ordinary.” The winner wins a flight from Chicago to California on a competitor airline, and then a free California getaway and a trip back to Chicago on Virgin America’s inaugural flight to the Windy City. Virgin’s banking on the hope that one leg on a cramped “other guy” flight followed by the Virgin experience will convert a few fans.
3. Diversify Your Content
Status updates are great, but you should also provide a mix of content to keep your audience engaged.Terranea Resort in Rancho Palos Verdes, California, posts videos from the weddings that have happened on the beachfront property, which shows that the resort is an ideal wedding site and a perfect spot for a West Coast getaway. The video above was provided by a happy couple, while this one was produced by Terranea and includes footage of several weddings that have happened there. Try mixing it up with videos, photos, reviews of the hotel and of restaurants within the hotel (from sites like Yelp), as well as travel tips and exciting updates from the brand.
4. Offer Booking On Facebook
Consumers want travel planning to be easy — make it that way by letting them book vacations without having to leave Facebook. Travel brands like W Hotels and Delta Airlines do it, and the booking module is usually located on the main landing page. The most effective marketing happens at point-of-sale (Dell d830 battery), so if you can make a hard sell on a decked out Page, you’ll want your consumers to be able to make their reservation without batting an eye. Embedding a booking widget can make that happen.
5. Have Killer Photography
Whether people are traveling for work or play, it’s nice to be around beautiful scenery. Show consumers what a stay at your hotel would offer — spa rooms, pools, beaches, wildlife, local sights, fancy restaurants — and use excellent photographers to make it irresistible. Great photography is also effective for airlines, which can highlight the scenery in various destinations.
Travel deal site Jetsetter always has amazing photography, and it is using those photos to the fullest on its Facebook Page. It’s hard to imagine that giraffe photo not making someone want to go on safari.
About the Author
http://www.batteryfast.co.uk – Quality notebook batteries, cordless drill batteries online shop: buy now save 30%!
Toshiba pa3395u-1brs laptop batteries , Asus a3000 laptop batteries , Compaq nx6120 laptop batteries on sales!!
Tenba Messenger Camera Bag: Lightweight, Stealthy Bag for Photographers
|
|
Ventra Pack 2-in-1 Chest Pack / Slim Shoulder Sling Messenger Bag $64.95 VentraPack positions frequently used accessories within sight so you don’t waste time un-strapping and removing your backpack to find your camera, sun-block, etc. while on the move. A zipper releases a drop-down work surface with a map window and comprehensive organizer to store items internally; optional modular exterior pouches are available to hold larger contents. How it works: VentraPack’s 4 … |
|
|
Canon Deluxe Photo Backpack 200EG for Canon EOS SLR Cameras (Black with Green Accent) $38.57 Made of rugged nylon, the Canon Deluxe Backpack 200EG holds up to 2 camera bodies, 4 lenses, plus accessories. With its lightweight construction, it also features a well-arranged divider system for a secure storage and an easy access, padded shoulder straps and a comfortable back padding. You can also add tripod carrying straps, and a front webbing ideal for lashing light jacket, sweater, etc… |
|
|
Case Logic DCB-308 SLR Camera Sling (Black) $50.39 The combination of design and quality materials of this SLR camera sling offer convenience and style for your everyday photo needs. Carry all your SLR equipment comfortably on your backwhen you are ready to shoot, simply pull the sling forward to quickly access to your camera…. |
|
|
Case Logic TBC-307 SLR Camera Backpack (Black) $54.99 TBC-307 SLR Backpack is perfectly sized for today’s cameras. Loaded with organizational features ? stores hardware and accessories safely. Light yellow interior lining ensures high visibility of equipment. Front and lid pockets to store cables and other gear. Carabineers, shoulder straps, handles and belt-loop for easy transport…. |
|
|
Vivitar DKS-18 Photo/SLR/Laptop Sling Backpack (Black) $58.00 The lightweight and extremely durable Vivitar One DSLR Sling Backpack (VIV-DKS-18) fits one DSLR camera with lens attached, a 14-in. laptop computer, 1-3 extra lenses, a flash unit and numerous accessories. Features adjustable foam padding, adjustable straps, tripod holder, trolley sleeve, and removable rain cover. Interior Dimensions: TOP: 8 x 6 x 5 in. (20.3 x 15.2 x 12.7cm) / BOTTOM: 9 x 9 x 5 … |
|
|
Kata KT D-3N1-33 3 In 1 Sling /Backpack with Laptop Slot $122.57 Kata 3N1-33; 3in1 Sling Backpack… |
|
|
Lowepro Pro Runner x350 AW Rolling Camera Backpack The Pro Runner x350 and x450 AW DSLR rolling backpacks delivers a convertible, streamlined and urban-inspired solution for pro photographers and photojournalists who carry their gear through crowded airports and busy city streets. It’s purpose built for superior protection and maximum flexibility as photographers work and travel…. |
|
|
X-Rite i1Display 2 Color Calibrator for LCD, CRT, and Laptop Displays $189.99 The Xrite Eye-One Display 2 is an, easy-to-use, powerful solution that provides the best monitor profile quality ever! With enhancements to both hardware and software, you’ll achieve consistent, predictable color on all types of monitors (LCD and CRT). Eye-One Display 2 features an enhanced sensor providing higher repeatability, faster measurements and higher sensitivity in the dark areas for bett… |
|
|
ColorVision Spyder2 Express Win/Mac $79.00 Spyder2express provides quick, easy, and accurate monitor calibration. In three easy steps, it gives you precise and realistic on-screen color, true-to-life flesh tones plus and flawless shadow detail and highlights. Easy to install and easy-to-use, you don t have to be a color guru to use it. The Spyder2 and its advanced algorithms work behind the scenes to give you the best color experience poss… |